“Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind.”
I thought it was a bit of an over exaggeration when I heard it several years ago at a seminar on communication. However, sometimes, and more often at that, I can understand quite clearly what the speaker meant by that somewhat disturbing sentence.
#2 Choose your friends carefully
#3 Decide on a strategy
#4 Change your privacy settings
#5 Turn off the tagging option for pictures so that no surprise can be unpleasant